Popular traffic analytics like Google Analytics, Xiti or At-Internet fail to give you a proper vision of your B2B audience, because they fail to differentiate your website visitors from potential quality customers and from people that landed on your website because of mere search engine algorithms. And then the same issue is reflected by single channel analytics like Linkedin or Facebook as well
While the companies keep profiting, you keep basing your decisions on wrong assumptions calculated on the wrong audience i.e. the overall audience and not on the audience that truly matters for you. Since you cannot quantify this while using other tools, you fail to correct your acquisition strategies, and have to deal with lower conversion rates.
Nor do the single channel analytics such as Linkedin, Facebook or event dashboard aggregators, since they are not interconnected.
Now, GetQuanty provides your business with a suite of tools that let you create your own analytics — solely focused on the audience that drives your business across all your channels, so that you can build a highly efficient user acquisition strategy and improve conversion rates manifolds.
GetQuanty is exceptional when it comes to targeting and measurement. Not only you can practice Account Based Marketing (ABM) with it but you also also create rules to define your custom target customers.
Our powerful AI will then separate your custom audience from the traffic of all your digital channels — so you can calculate metrics on your audience. Moreover, it will decipher how appealing your content is to them, and take corrective measures that will have a positive impact on your business.
Use getquanty on your website to base your marketing segments on your real customers behaviour and not assumptions.
Our machine-learning-based algorithms gather and mix technographics, firmographics and behavioural data to create a funnel at account level, identify your centers of interests and ensure you get all the qualified leads possible.
Data-driven, growing companies like yours just cannot rely on assumptions anymore. You need facts, figures & accurate metrics to take decisions — but how do you get all that priceless information?
GetQuanty is an outstanding tool that helps figure out your costs, compare multiple ROI channels and eventually connect the dots between your revenue generating sales & your marketing actions.
