The combination of infinite cloud storage, big data and powerful processing capabilities have created a new generation of “account-based by design” tools.
B2C marketing optimization platforms rely heavily on their capacity of tracking & interpreting individual behaviour to predict intent and sales. They work well in that context because the decision is to be made by one person alone.
However, the B2B purchase decisions are totally different at company level. In order to analyse the behaviour at company level, one element which most B2B sales personnel always miss is the company of their visitor.
And to solve this, accurate reverse-IP databases are mandatory.
That’s why GetQuanty has been building the most precise IP databases of the market on the planet.Moreover, to analyze the behaviour of the visitors at the company level requires processing a lot more data, for much longer website visits where numerous brand algorithms observe and comprehend the behaviour of a plethora of people all at the same time.
This is why GetQuanty’s technology surpasses most of the other B2B prediction engines, with innovative machine learning approaches inspired from quantum physics.
Companies targets and converts only a fraction of their audience while the number of lost opportunities is mammoth:
- Because 99% of visitors remain anonymous on B2B websites, while only 7 people on average participate in the purchasing process (Linkedin 2018)
- According to Sirius Decision, 70% of Marketing leads are not do not even enter the sales funnel because they are considered to be “not mature yet”
- And according to Harvard Business Review 2017, 78% of opportunities are won by the first answering seller.
L’intelligence artificielle de GetQuanty enrichit et réengage les clients les plus rentables et les plus intéressés par votre entreprise. Grâce à des données publiques cartographiées en informations exploitables, améliorez considérablement votre activité :
- Save time, increase efficiency of your prospecting teams by focusing on only hot & high value leads
- Take smarter investment decisions based on a true B2B marketing analysis & boost your increase your overall ROI
- Increase your pipeline with qualified leads & cust your acquisition costs by 10%
GetQuanty’s true value heavily relies on the quality of our database.
That’s the reason why we invest most of our R&D and data science budgets in collecting, cross validating & updating the identification tracking data — enriching it with the best available public legal information.
When most competitors stop their work here, we spend our time and sweat to analyze our customer data and score their intent through exclusive machine learning algorithms — focusing the action for the companies that have the highest potential of sales.
Le fondateur de GetQuanty a réalisé, au début des années 2010, l’importance de la valeur des données de navigation web B2B pour le marketing. C’est pourquoi, il a créé l’une des premières bases de données d’IP tracking au monde, principalement pour le marché français.
5 ans plus tard, il rejoint Hervé en tant que co-fondateur et crée la première plateforme SAAS sur Google Cloud Platform basée sur des algorithmes machine learning prédictifs permettant aujourd’hui aux utilisateurs de GetQuanty d’obtenir des données sur leurs clients potentiels, précieuses et exploitables.