Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.Source: www.marketingcharts.comThe sweet spot of Predictive B2B scoring and Analytics is beeing mostly used , at least right now, in boosting conversions. Fully 84% of company marketers surveyed are using or planning to use predictive analytics for conversions – and respondents are experiencing the most success and virtually the most ease of implementation in this area.