Email retargeting is part of a targeting logic for a targeted and personalized communication. Using big data and cookies, it is an inexpensive practice that will optimize your prospecting and your turnover. Email retargeting is a marketing action of retargeting which consists in sending an emailing to a lead – identified or not – following a visit on a website without having made a purchase or the desired action. In e-commerce, the email will contain the product that interested the user: viewed or added to the cart.
Email retargeting is part of a re-marketing action logic, i.e. retargeting a user in different ways and via different channels to encourage him to make a purchase or perform a desired action. Several scenarios are necessary to work with email retargeting. Indeed, we adapt the scenarios according to the behavior of the Internet user on the advertiser’s website.