LEXICON
EMAILING

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Emailing

Emailing represents direct marketing campaigns implemented through the email channel. This can be customer acquisition campaigns or relational marketing practices with a CRM logic. Emailing has a key role in marketing and sales strategies because the applications are varied and use multiple techniques.

E-mailing Routing

The e-mailing routing corresponds to all the solutions or techniques implemented to carry out the routing of a professional sending of messages from the sender to the recipient’s inbox.

The e-mailing routing corresponds to all the technical solutions implemented to carry out the routing of a professional sending of messages from the sender to the recipient’s inbox. The routing can be carried out externally by a service provider or internally by using specialized software. The e-mailing routing allows several things to the company:

  • Launch a new product by e-mail to make it known
  • Build customer loyalty with the help of a newsletter
  • To seek new targets of customers
  • To send commercial messages (discounts, promotions, contests…)
  • Promote an event
  • Increase the traffic of your website or other networks